Empire Online Launches ‘He is Coming’ Joker Campaign to Pump ‘The Dark Knight’

Submitted by HollywoodChicago.com on November 26, 2007 - 2:06pm.

This time, it isn’t Warner Bros. doing its own viral marketing. Taking a card from “The Dark Knight,” Empire Online has launched its own “he is coming” campaign to pump the film and spike its own traffic.

He is Coming, The Dark Knight, Empire Online

Credit goes to the operator of this Batman site for first informing me of the Empire Online campaign, which can be found here.

In this campaign, the Joker is being revealed one card at a time. From the time of this post, Empire Online says three days remain until its surprise is fully revealed.

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