He is Coming

‘The Dark Knight’ Reward For ‘He is Coming’ Empire Online Campaign Leaks Early

Submitted by HollywoodChicago.com on November 27, 2007 - 10:15am.
Heath Ledger as the Joker in The Dark Knight on the cover of Empire

We mentioned on Nov. 26 there was three days remaining in Empire Online’s own “The Dark Knight” campaign, which is piggybacking on the film’s wildy successful viral marketing.

Empire Online Launches ‘He is Coming’ Joker Campaign to Pump ‘The Dark Knight’

Submitted by HollywoodChicago.com on November 26, 2007 - 1:06pm.
Heath Ledger as the Joker in The Dark Knight on the cover of Empire

This time, it isn’t Warner Bros. doing its own viral marketing. Taking a card from “The Dark Knight,” Empire Online has launched its own “he is coming” campaign to pump the film and spike its own traffic.

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