CHICAGO – Excelsior! Comic book legend Stan Lee’s famous exclamation puts a fine point on the third and final play of Mark Pracht’s FOUR COLOR TRILOGY, “The House of Ideas,” presented by and staged at City Lit Theater in Chicago’s Edgewater neighborhood. For tickets/details, click HOUSE OF IDEAS.
WhySoSerious.com
Despite Heath Ledger’s Death, Warner Bros. Presses on With Joker’s Viral Marketing For ‘The Dark Knight’
Submitted by HollywoodChicago.com on January 30, 2008 - 12:34amCHICAGO – Once the swarm of sorrow hit the world on Jan. 22, 2008 following news of Heath Ledger’s death, questions soon ensued about its impact on Chris Nolan’s “The Dark Knight” and Terry Gilliam’s “The Imaginarium of Doctor Parnassus”.
‘The Dark Knight’ IMAX Prologue Leaks Online; Inspiration Drawn From ‘Heat’
Submitted by HollywoodChicago.com on December 16, 2007 - 5:37pmCHICAGO – A bootlegged recording of “The Dark Knight” IMAX prologue, which is showing in theaters before “I Am Legend,” is now on YouTube. My review of the prologue is here.
Poster Mayhem: Multiple New Posters Surface For ‘The Dark Knight’; Bootlegged Trailer Leaks
Submitted by HollywoodChicago.com on December 14, 2007 - 12:43pmThree new posters surfaced in the last 24 hours for “The Dark Knight” and fans didn’t even have to work hard for them through viral games. The first poster is the film’s international teaser poster.
New WhySoSerious.com Page at /steprightup Unveils Final ‘The Dark Knight’ Challenge
Submitted by HollywoodChicago.com on December 4, 2007 - 1:31pmFollowing our Dec. 3 post about a new WhySoSerious.com challenge at www.whysoserious.com/steprightup, the countdown has come to an end and the final challenge has been unveiled.
New WhySoSerious.com Page: /steprightup; ‘The Dark Knight’ Prologue Revealed
Submitted by HollywoodChicago.com on December 3, 2007 - 7:40pmMoments ago, I received via e-mail from humanresources@whysoserious.com a new WhySoSerious.com message and code for “The Dark Knight” viral marketing.
New WhySoSerious.com Page Emerges For ‘The Dark Knight’: /outoftime
Submitted by HollywoodChicago.com on December 1, 2007 - 11:54amWhile the rest of us were sleeping, Paul over at “The Dark Knight” Movie Chronicles sent us the full details of what’s happened next with “The Dark Knight” in viral land.
New WhySoSerious.com Page Emerges For ‘The Dark Knight’ Viral Marketing: /mausoleum
Submitted by HollywoodChicago.com on November 27, 2007 - 5:16pmAt 4 p.m. on Tuesday, a new code emerged from WhySoSerious.com and the viral folks at “The Dark Knight”.
Slew of Sites Launch: TheGothamTimes.com, TheHaHaHaTimes.com, WeAreTheAnswer.org, GothamPolice.com, GothamNationalBank.com
Submitted by HollywoodChicago.com on November 23, 2007 - 10:31amAs promised, TheGothamTimes.com on Friday launched its first newspaper edition of The Gotham Times for “The Dark Knight”. It’s currently four pages.
In Next Viral Caper, ‘The Dark Knight’ to Activate TheGothamTimes.com
Submitted by HollywoodChicago.com on November 22, 2007 - 11:07pmFollowing WhySoSerious.com, RorysDeathKiss.com and others in the film’s viral sequence, “The Dark Knight” on Nov. 23 plans to activate its next site: TheGothamTimes.com.
‘I Am Legend’ Unveils Viral Site I-Am-Immune.com
Submitted by HollywoodChicago.com on November 16, 2007 - 10:57amThe power of the talking mouth is the best and cheapest form of PR there is. Films are increasingly cashing in on the viral wave using Web sites to spur conversation and create an evocative attachment.