CHICAGO – In the last several years, how many times have you wanted to shout the “Mad as Hell” movie quote? Well, Invictus Theatre Co. has produced a stage adaptation of “Network” – with that quote shout worthy – at the Windy City Playhouse in Chicago through September 29th. For tickets/details, click HOWARD BEALE.
Exclusive: Chicago Police Break Up Harvey Dent Viral Marketing Campaign For ‘The Dark Knight’
CHICAGO – As we reported would happen on March 12, 2008, “The Dark Knight” enthusiasts indeed congregated in Chicago (as others will across the country on various other dates on this “Dentmobile” tour) to show their fictional campaign support for Harvey Dent – played by Aaron Eckhart in the July 18, 2008 superhero monolith – running for district attorney.
Those familiar with the film’s extensive viral marketing campaign enjoyed keeping “in character” and confusing uninformed Chicagoans who weren’t aware that the charade was actually in support of a storied politician within Hollywood. We feature below exclusive photos of the morning campaign from longtime HollywoodChicago.com source Vlkers54.
The morning campaign, which was supposed to run from 8 to 10 a.m., was cut short due to a Chicago police breakup after three minutes flat. Vlkers54 has provided us with the following detail about the morning.
Hey, Adam! Cops kicked us out!
I was at the 8 a.m. stop. I got there at 7:30 a.m. and I sure am glad I did. At 8:03 a.m., the cops came and kicked us out! Only me and another guy showed up, but we did end up getting a lot of free stuff [including] bumper stickers, posters, buttons and a T-shirt. You should have seen the people as they were coming out of the train station:
“Who is Harvey Dent?”
“What is this all about?”
“Is this for that movie?” (We responded: “What movie? ‘No Country For Old Men?’ That’s a movie!”)We kept “in character” and promoted Harvey Dent for [district attorney] as if he were a real person. Confusing people was a lot of fun. Some people did catch on to what was going on. Even middle-aged men who knew who [Harvey Dent] was were excited, [asked] for buttons and filled out the petition forms.
It was a lot of fun, but let’s hope the cops don’t ruin the 11 a.m. and 4 p.m. sessions. I can’t make the 11 a.m., but I will be at the 4 p.m. trail.
~ Vlkers54
From 11 a.m. to 1 p.m., the Chicago campaign will be meeting at Jackson Street and State Street. From 4 to 6 p.m., the Chicago campaign will be meeting at the Canal and Madison commuter station. A full list of other viral marketing cities, locations, times and dates can be found here.
“The Dark Knight” viral marketing site IBelieveInHarveyDent.com is publishing photos like the above from across the U.S. here.
10:16 p.m. update on March 13, 2008: We have learned that yet another new viral marketing site for “The Dark Knight” just went live: GothamElectionBoard.com. Why? You guessed it. There will be an actual election process for Harvey Dent with real voter registration cards sent in the mail. See this comment below for more information. A screenshot of the new site is below.
10:43 p.m. update on March 13, 2008: When it rains in “The Dark Knight” land, it usually pours. We just learned of yet another new viral site related to this campaign: GothamCityClerk.com. It announces the formulation of competition for this election campaign and implies the launch of even more viral sites. Read more about this in this comment below. A screenshot is below.
By ADAM FENDELMAN |
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New official e-mail notification, hint of morning TV coverage!
I received the following official “The Dark Knight” viral marketing e-mail notification from takebackourcity@ibelieveinharveydent.com at 11:38 p.m. on March 12, 2008:
Another Chicago Harvey Dent viral marketing story via e-mail
I received a second Harvey Dent Chicago viral marketing story via e-mail at 8:23 a.m. on March 13, 2008:
The “cake phone” person Tony refers to in this e-mail is Vlkers54. See our earlier “The Dark Knight” cake phone coverage here.
I got to the 11:00 one at
I got to the 11:00 one at Jackson&State at 11:35 and there was nothing there. One guy hanging around said that he had been there since 11:15 and it was broken up before he even got there. I don’t understand why people can’t hand out free stuff for a movie, while I get solicited by homeless and stupid organizations every 9 feet.
I'd be really interested in hearing from a lawyer about this
I’d be really interested in hearing from a lawyer about this. I don’t understand why this would be illegal or why cops would need to be breaking this up. Even protesting is legal so long as it doesn’t get roudy.
But this? This is just drumming up interest for a movie. Why do Chicago cops have the right to prevent that?
p.s. to the comment below.
p.s. I’ll also be attempting the 4:00 one, but showing up at 3:30.
Second report on 11 a.m. in Chicago says cops didn't interrupt
At 2:49 p.m. today, I received the following second report (again from Tony C.) on the 11 a.m. Harvey Dent campaign in Chicago:
This new account is in contrast to a first account on the 11 a.m. campaign that came in earlier.
Question!
Alright, so I’m going to the Madison one tomorrow, and I just want to know if everyone gets free shirts, or how you go about getting one exactly.
New viral site: GothamElectionBoard.com!
Vlkers54 strikes again!
Your find
what where your leads?
Another new viral site: GothamCityClerk.com
I just found yet another new site related to this campaign: GothamCityClerk.com! It mentions:
This implies to me that we’ll be seeing more viral sites for the candidates for mayor plus one for Roger Garcetti.