TV News: Audiences Refuse to Check Into ‘666 Park Avenue’

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CHICAGO – The new Sunday ABC line-up of “Once Upon a Time,” “Revenge,” and “666 Park Avenue” looked very promising on paper. I think I even called it one of the smartest moves of the season. I was wrong. While the first two sophomore programs had decent ratings on their first night of the ‘12-13 season, “666” is empty, producing the kind of numbers that start the cancellation clock ticking. ABC just can’t win at 9pm on Sunday nights.

When your numbers can be negatively compared to a show that’s no longer on the air, you know you’re in trouble. Last year, “Pan Am” opened with an 8.5 rating and a 14 share. Admittedly, it was the quick erosion that killed that show but “666 Park Avenue” notched a 5.3 rating last night, down 38% from year-to-year. With typical erosion, it could be near a 4.0 in the near future and that’s an unacceptable number for an ABC drama. It’s in serious trouble. The news was better for its lead-ins as “Once Upn a Time” notched a 7.2 rating and “Revenge” scored a 7.0.

There really wasn’t much else to report across the broadcast networks NBC dominated the evening with a high-profile football game (with a 15.4 rating), CBS solid results with “The Amazing Race” (6.7), “The Good Wife” (7.4), & “The Mentalist” (7.0), and FOX saw their animated hits at almost exactly the same levels they were at last year.

Source: TV Media Insights content director Brian Tallerico

Content Director

Nate's picture

Most of the time new prime

Most of the time new prime time shows that start at that time slot starts off to a slow race when it come to ratings. I have high hopes for the show “666 Park Avenue”. I wonder what types of dreams or wishes the characters will bring to the table on the next episode.

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