I-Am-Immune.com

I-Am-Immune.com Phase Two For ‘I Am Legend’ Begins on Dec. 1; Phase Three on Dec. 8

HollywoodChicago.com — Fri, 30 Nov 2007 21:02:38 -0700

Following phase one, phase two for “I Am Legend” viral marketing through I-Am-Immune.com begins on Dec. 1 from 2 to 5 p.m. Phase two must be completed by 12:14 p.m. PST on Dec. 4.

Here are the new street challenge locations:

Chicago
Chick Evans Golf Course
6145 N. Golf Rd.
Morton Grove, IL 60053

Los Angeles
Griffith Park Golf Course
4730 Crystal Springs Dr.
Los Angeles, CA 90027

Dallas
North Texas Golf Center
2101 Walnut Hill Lane
Dallas, TX 75229

New York
A. Shaw Office
242 Wythe Ave., Studio 4
Brooklyn, NY 11211

Atlanta
Jim Hearn Golf Center
4445 Buford Highway
Chamblee, GA 30341

Miami
Bay Shore Par 3 Golf Course (empty lot)
2795 Prairie Ave.
Miami Beach, FL 33141

Phoenix
Continental Golf Course
7920 E. Osborn Rd.
Scottsdale, AZ 85251

Detroit
Royal Oak Golf Center
3500 Edgar Road
Royal Oak, MI 48073

Boston
Leeder Board Golf
150 Federal Street, First Floor
Boston, MA 02110

Seattle
Interbay Golf Center
2501 15th Ave. W.
Seattle, WA 98119

Denver
Denver City Park Golf Course
2500 York Street
Denver, CO 80205

Philadelphia
Paxon Hollow Country Club
850 Paxon Hollow Road
Marple Township, PA 19063

San Diego
Sail Ho Golf Course
19 Sellers Plaza
San Diego, CA 92106

San Francisco
Harding Park Golf Course
99 Harding Rd.
San Francisco, CA 94132

For phase two, you are charged to you or your recruit are charged to journey to one of the locations listed above between 2 and 5 p.m. to retrieve the phase two street challenge item. I-Am-Immune.com crew members will be on location.

The item you receive will have a jumbled word printed on it. Once deciphered, it will be the code you need to finish the challenge.

Enter that code at the bottom of this page to find out what you have been entered to win and to move on to the next street challenge. Here’s the clue: 40°30’N, 45°1’N, 71°51’W, 79°46’W

Phase three, which is the final street challenge, will take place on Dec. 8 from 2 to 5 p.m. within the same 15 cities listed for phase one and two. An updated location list will be announced shortly.

Starring Will Smith, “I Am Legend” opens in theaters on Dec. 14.

‘I Am Legend’ to Hit Streets Today With First I-Am-Immune.com Viral Challenge

HollywoodChicago.com — Wed, 28 Nov 2007 10:09:54 -0700

As we’ve been reporting, “I Am Legend” will hit the streets this afternoon for its first I-Am-Immune.com viral challenge.

I’ve already doled out hundreds of immunity bracelets, which are used to gain access into the site and its challenges. While I’m now completely out of bracelets, you can still e-mail me for the site’s current access code.

Phase one begins today from 2 to 5 p.m. in a city near you or near someone you know. The challenges will reward various prizes along with a chance to win a trip for two to the New York City premiere.

Click this link for specific street-challenge locations.

You will have until 12:14 p.m. PST on Friday, Nov. 30 to complete phase one. I am told “the code is the key”. The fewer people with the code, the better chances you have to win.

Phase two will take place on Dec. 1 from 2 to 5 p.m. within the same 15 cities listed for phase one. Stay tuned for an updated list of locations and clues for phase two in the coming days.

Phase One of I-Am-Immune.com Street Challenge Released For ‘I Am Legend’

HollywoodChicago.com — Wed, 21 Nov 2007 14:36:56 -0700

Phase one of the “I Am Legend” viral marketing game at I-Am-Immune.com was officially released this afternoon. Details follow.

You or someone you recruit must must arrive at one of several U.S. locations between 2 and 5 p.m. on Nov. 28 to retrieve a street challenge item.

You will see I-Am-Immune.com crew members once you arrive at the location.

The item you receive will have a jumbled word printed on it that – once deciphered – will be the code you need to finish the challenge.

Enter that code at I-Am-Immune.com to find out what you have been entered to win and move on to the next street challenge. The jumbled code will spell out a very common girl’s name.

The first letter of the alphabet should be the first letter of her name. The code is more important than the item (though the item may come into play later in the game).

Here are the street challenge locations:

Chicago
McCarthy Ford
11400 S. Pulaski Rd.
Chicago, IL 60655

Los Angeles
Galpin Ford
15505 Roscoe Blvd.
North Hill, CA 91343

Dallas
Rodeo Ford
8630 E. R.L. Thorton Frwy.
Dallas, TX 75228

New York
Manhattan Ford Lincoln Mercury
787 11th Ave.
New York, NY 10004

Atlanta
Information coming soon!

Miami
Ford Deel Ford
4811 S. Le Jeune Rd.
Miami, FL 33146

Las Vegas
Friendly Ford (c/o The Gary Company)
3136 E. Russell Rd.
Las Vegas, NV 89120

Phoenix
Earnardt Ford
E. Baseline Rd.
Tempe, AZ 85283

Detroit
Hines Park Dealership
40604 Ann Arbor Road
Plymouth, MI 48170

Boston
Herb Chambers Ford
75 Granite Street, Route 37
Braintree, MA 02184

Seattle
Bill Pierre Ford
11525 Lake City Way NE
Seattle, WA 98125

Salt Lake City
Larry H. Miller Ford Superstore
1340 S. 500 W.
Salt Lake City, UT 84115

Denver
Lakewood Fordland
11000 W. Colfax Ave.
Lakewood, CO 80215

Conshohocken, Pa.
John Kennedy Ford
1403 West Ridge Pike
Conshohocken, PA 19428

HollywoodChicago.com to Distribute 125 I-Am-Immune.com Viral Bracelets For ‘I Am Legend’

HollywoodChicago.com — Tue, 20 Nov 2007 11:11:04 -0700

I’ve already received dozens of e-mails about this and haven’t even yet announced it. Viral word really does infect the Internet quickly, eh?

In any event, it’s true: We have received from Warner Bros. and will be divvying out 125 bracelets for access into I-Am-Immune.com, which is the new viral marketing site for the Will Smith film “I Am Legend”.

Fans of the “The Dark Knight” will feel some similarity to I-Am-Immune.com’s upcoming street challenges in cities across the U.S. You must have a bracelet to gain access to the site.

I have been informed that e-mails to “patients” will be sent on Saturday, Nov. 24 directing those with bracelets to visit the “street challenges” section of the site.

There, the rules of the challenges will be explained and a secret location within 14 different U.S. cities will be revealed to snag a swag item.

Each item will have a relationship with the film and can be used to earn autographed posters, novels, gear and get you one step closer to winning tickets and a hotel stay in New York for the premiere of the film on Dec. 11.

Will Smith in “I Am Legend”.
Image credit: IMDb
Now, this hasn’t yet been announced:

There’s a separate street team distributing the bracelets as well. HollwoodChicago.com has received a quantity of those and will be giving them to you and your friends.

I can confirm there will be three street-challenge locations in Chicago: a video store, a car dealership and a golf range.

In order to get these bracelets into your hands with such quick turnaround without having to head to the post office again and again, I have arranged for my team to be in Chicago on Tuesday.

We value your time and assure you we’ll be there with the bracelets. See below for the time, date and venue.

Date: Tuesday, Nov. 20
Time: 7 to 9 p.m.
Venue: Dollop Coffee Co.
Address: 4181 N. Clarendon Ave., Chicago

For those of you who aren’t in Chicago or can’t make this pickup, e-mail adam [at] hollywoodchicago.com. I have a method to get a bracelet to you quickly as well.

‘I Am Legend’ Unveils Viral Site I-Am-Immune.com

HollywoodChicago.com — Fri, 16 Nov 2007 08:57:04 -0700

The power of the talking mouth is the best and cheapest form of PR there is. Films are increasingly cashing in on the viral wave using Web sites to spur conversation and create an evocative attachment.

We’ve been deluged with masterful viral work from “The Dark Knight” using Web sites including WhySoSerious.com, RorysDeathKiss.com and IBelieveInHarveyDent.com. Moments ago, the Will Smith film “I Am Legend” went public with one if its own.

I-Am-Immune.com has launched to play a literal viral game.

The site, which is the official “community” for the film, will offer original and behind-the-scenes information about the film, a chance for fans to speak up, online and street challenges (“The Dark Knight” fans know these all too well), “free swag” and “insane prizing”.

I am told the site is also boldly promising the opportunity to “see the biggest movie stars of the year at the largest movie premiere of the century”.

As a member of I-Am-Immune.com, your objective is to stay active and stay immune. Members will be tasked with weekly online challenges along with three offline challenges.

Will Smith in “I Am Legend”.
Image credit: IMDb
A VIP trip for two to New York City will be dished out for the world premiere of “I Am Legend” at Madison Square Garden. The plane ticket and hotel stay are covered.

In terms of street challenges, members of the viral site will visit a section of the site (called “street challenges”) where they will be tasked with going to a specific location on a specific day and time within their city (one of 14 markets) to snag a swag item.

It’ll contain a code that must be entered into the “street challenges” section of the site. Once the code is entered, members will be eligible to win prizes and gain access to the next street challenge.

“I Am Legend” and “The Dark Knight” are both from Warner Bros.