TheGothamTimes.com

New WhySoSerious.com Page Emerges For ‘The Dark Knight’ Viral Marketing: /mausoleum

HollywoodChicago.com — Tue, 27 Nov 2007 15:16:18 -0700

At 4 p.m. on Tuesday, a new code emerged from WhySoSerious.com and the viral folks at “The Dark Knight”. I received this code via e-mail from humanresources@whysoserious.com:

If you’ve finished my quiz, then it’s time for the next step in the interview process – something to test your aptitude. Spaces count:

* Eighth
* Sixth
* Eighth
* Ninth
* Ninth
* Second
* Fourth
* Second
* Third

Next, the URL http://www.whysoserious.com/mausoleum was discovered from the end of the WhySoSerious.com personality profile. The letters “M-A-U-S-O-L-E-U-M” can be found in your final grade.

I have outlined the letters in blue and created the image below.

Next, we must crack the code on a “precinct 12 evidence vault”.

First, we click on the dial and it zooms in so we can turn it and submit our guesses using the lever.

Once you zoom into the vault dial, a note with a clue is revealed by clicking it in the upper-left corner of your screen.

In the note, there are blood-stained letters. When added together, they spell “T-I-M-E | F-O-R | T-A-F-F-Y”. According to The Gotham Times, Johnny “Taffyface” Linata died at 7:38 a.m.

I have created a zoomed-in image and outlined in blue on page one of the newspaper where this was learned.

The text reads: “The butcher’s bill started at 7:38 a.m. when Maroni lieutenant Johnny ‘Taffyface’ Linata was killed by a…”

Answer: Change your computer’s system clock to 7:38 a.m. The safe will automatically open. Then, the following note is revealed.

When you click the new note, the following montage is revealed.

From there, we learn about another new site – the Gotham Unified School District – at GothamUSD.net.

Stay tuned “in a few days” for “another little job”. In other news, yet another new site surfaced today: GothamCab.com.

Also, AcmeSecuritySystems.com just surfaced and is related.

Slew of Sites Launch: TheGothamTimes.com, TheHaHaHaTimes.com, WeAreTheAnswer.org, GothamPolice.com, GothamNationalBank.com

HollywoodChicago.com — Fri, 23 Nov 2007 08:31:41 -0700

As promised, TheGothamTimes.com on Friday launched its first newspaper edition of The Gotham Times for “The Dark Knight”. It’s currently four pages.

Also, the phone number 866-237-6480 was released on the site “for subscription information”. The recorded message says new subscriptions have been suspended and directs you back to the site.

Also, TheHaHaHaTimes.com has launched to mock The Gotham Times newspaper at TheGothamTimes.com. It’s the same paper but with the Joker’s artistic expression.

TheHaHaHaTimes.com is discovered by clicking a tear in the upper-left part of the paper at TheGothamTimes.com.

Also, WeAreTheAnswer.org just launched as a tip-submission page for communication with the Gotham Police Department.

Also, GothamPolice.com just launched to apply for police work.

Also, GothamNationalBank.com launched for Gotham’s banking needs.

Also, RemberingGina.org just launched. It doesn’t initially appear related to the new sites, but upon reading page four of The Gotham Times, you learn that this woman dies. The site is her memorial.

Also, a 14-question personality profile has launched at WhySoSerious.com.

Also, GothamCityRail.com has launched to mirror Chicago’s rail construction. The e-mail feedback@gothamcityrail.com is listed. This find comes courtesy of reader Roy Enjambre Jr.

Also, stay tuned for GothamCityHall.com. It’s currently under construction. On GothamPolice.com, this is mentioned: “Applications for the exam are available at city hall.”

In Next Viral Caper, ‘The Dark Knight’ to Activate TheGothamTimes.com

HollywoodChicago.com — Thu, 22 Nov 2007 21:07:49 -0700

Following WhySoSerious.com, RorysDeathKiss.com and others in the film’s viral sequence, “The Dark Knight” on Nov. 23 plans to activate its next site: TheGothamTimes.com.

As a reward to triumphant fans who successfully sported quality Joker attire and submitted photos of said getups online, a Gotham Times newspaper was dispatched to them via snail mail.

The following photos of the paper are credited to this site.

To continue what’s evolving into one of the most elaborate and effective viral campaigns for a film to date, the paper announced TheGothamTimes.com. The new Web site currently says “the first online edition launches on Friday, Nov. 23”.

The newspaper also announced the site WeAreTheAnswer.org, which isn’t currently online. Finally, the paper mentioned the e-mail address humanresources@whysoserious.com. When e-mailed, the following auto-reply message is returned:

See you found my little message. So, do you think you have what it takes to be a part of my circle of friends?

Are you a backstabbing, self-promoting, ambitious clown who will do anything to prove yourself to me?

If so, the first step of your application process awaits … if you know where to look.

Stay tuned for more coverage on the new campaign.