RorysDeathKiss.com

In Next Viral Caper, ‘The Dark Knight’ to Activate TheGothamTimes.com

HollywoodChicago.com — Thu, 22 Nov 2007 21:07:49 -0700

Following WhySoSerious.com, RorysDeathKiss.com and others in the film’s viral sequence, “The Dark Knight” on Nov. 23 plans to activate its next site: TheGothamTimes.com.

As a reward to triumphant fans who successfully sported quality Joker attire and submitted photos of said getups online, a Gotham Times newspaper was dispatched to them via snail mail.

The following photos of the paper are credited to this site.

To continue what’s evolving into one of the most elaborate and effective viral campaigns for a film to date, the paper announced TheGothamTimes.com. The new Web site currently says “the first online edition launches on Friday, Nov. 23”.

The newspaper also announced the site WeAreTheAnswer.org, which isn’t currently online. Finally, the paper mentioned the e-mail address humanresources@whysoserious.com. When e-mailed, the following auto-reply message is returned:

See you found my little message. So, do you think you have what it takes to be a part of my circle of friends?

Are you a backstabbing, self-promoting, ambitious clown who will do anything to prove yourself to me?

If so, the first step of your application process awaits … if you know where to look.

Stay tuned for more coverage on the new campaign.

‘The Dark Knight’ to Snail Mail Thanks to Fans From RorysDeathKiss.com

HollywoodChicago.com — Mon, 19 Nov 2007 09:06:07 -0700

RorysDeathKiss.com has been updated below the scroll in the latest round of “The Dark Knight” viral marketing. The new text says in response to fans who dressed up and photographed themselves as the Joker:

What a crime scene! The clock’s struck 12 and I’m sending something special for each and every one of you clowns who made my list by the deadline.

The fun-filled times should roll in shortly after the bird’s been carved! Don’t you just love the taste of envelope glue?

Fans should be checking their mailboxes around Thanksgiving. As many fans – especially those who had their photos rejected – have been disappointed as of late, hopefully this reward will help to calm the nerves.

‘I Am Legend’ Unveils Viral Site I-Am-Immune.com

HollywoodChicago.com — Fri, 16 Nov 2007 08:57:04 -0700

The power of the talking mouth is the best and cheapest form of PR there is. Films are increasingly cashing in on the viral wave using Web sites to spur conversation and create an evocative attachment.

We’ve been deluged with masterful viral work from “The Dark Knight” using Web sites including WhySoSerious.com, RorysDeathKiss.com and IBelieveInHarveyDent.com. Moments ago, the Will Smith film “I Am Legend” went public with one if its own.

I-Am-Immune.com has launched to play a literal viral game.

The site, which is the official “community” for the film, will offer original and behind-the-scenes information about the film, a chance for fans to speak up, online and street challenges (“The Dark Knight” fans know these all too well), “free swag” and “insane prizing”.

I am told the site is also boldly promising the opportunity to “see the biggest movie stars of the year at the largest movie premiere of the century”.

As a member of I-Am-Immune.com, your objective is to stay active and stay immune. Members will be tasked with weekly online challenges along with three offline challenges.

Will Smith in “I Am Legend”.
Image credit: IMDb
A VIP trip for two to New York City will be dished out for the world premiere of “I Am Legend” at Madison Square Garden. The plane ticket and hotel stay are covered.

In terms of street challenges, members of the viral site will visit a section of the site (called “street challenges”) where they will be tasked with going to a specific location on a specific day and time within their city (one of 14 markets) to snag a swag item.

It’ll contain a code that must be entered into the “street challenges” section of the site. Once the code is entered, members will be eligible to win prizes and gain access to the next street challenge.

“I Am Legend” and “The Dark Knight” are both from Warner Bros.

Top 10 RorysDeathKiss.com Joker Photos For ‘The Dark Knight’ Viral Marketing

HollywoodChicago.com — Sun, 11 Nov 2007 22:15:59 -0700

The photos are flooding in for “The Dark Knight” viral marketing campaign as directed by RorysDeathKiss.com, which lit up on Oct. 31.

Fans are charged with sporting their best Joker attire in front of their city’s most famous landmark. The main page of Rory’s Death Kiss now features a wide array of fan submissions along with various top picks.

On Nov. 1, I published a montage of photos displaying fans putting their mirror to the Joker for Halloween. I promised to do so again once groups started organizing in front of their city landmarks.

I’ve sorted through shots sent directly to me along with photos from the viral marketing site to create the top 10 Joker photos.

Rory’s Death Kiss Reveals Submission Page, Nov. 17 Deadline For ‘The Dark Knight’

HollywoodChicago.com — Fri, 02 Nov 2007 08:44:16 -0700

Prompted by “The Dark Knight” viral marketing wizards, the mass organization and real-life clown mayhem has officially begun.

Let’s recap. Moments before midnight Chicago time on Oct. 30 (I know because I was clicking refresh on WhySoSerious.com throughout the 11 o’clock hour), WhySoSerious.com revealed its Halloween game.

The challenge had fans gallivanting around the streets of the U.S. capturing photos of letters based on clues. Pictures were submitted online, and when they were correct, they began forming a sentence.

In the end, this was revealed: “The only sensible way to live in this world is without rules.” Enthusiasts were rewarded with a new photo of the Joker, but ultimately, they crave more for their work.

A follow-up challenge ensued from a new domain name: RorysDeathKiss.com. It asked fans to organize in large numbers at the “most famous landmark in your city” dressed up like the Joker.

Fans are to photograph these gatherings, but initially, weren’t informed how to submit them. Now they can. At the bottom of the Rory’s Death Kiss note, the word “Smile” has become an active link.

I have made a screenshot of the page below and outlined in a red box where to click. To make it easy on you, here’s the direct link to the submission page, too.

Upon clicking the “Smile,” a new page loads. It’s the submission page for fans to send in their photos of landmark clown chaos. See the screenshot below.

Notice the 11:59 p.m. deadline on Nov. 17 for photo submissions. Also, notice the new privacy policy from Warner Bros.

On Nov. 1, I published more than 20 photos submitted to me and posted to threads of fans costumed as the Joker on Halloween. The same offer stands for these group photos. Send them here.

10:45 a.m. update: HollywoodChicago.com cohort Peter Sciretta at /Film recently published a scanned filming notice alerting Hong Kong residents of “The Dark Knight” aerial filming to “introduce Hong Kong in the film” using high-tech IMAX cameras.

What Do ‘The Dark Knight’ Fans Look Like as the Joker?

HollywoodChicago.com — Thu, 01 Nov 2007 12:15:57 -0700

The viral marketing power of “The Dark Knight” has been throttled into overdrive this week as buzz-building site WhySoSerious.com has influenced fans across the U.S. to play along and dress up as the Joker.

At the conclusion of this week’s WhySoSerious.com challenge, which had enthusiasts roaming the streets of their cities to snap photos based on clues, a new viral marketing site was born: Rory’s Death Kiss.

As a reminder, Rory is the name of director Chris Nolan’s son and he has been using “Rory’s First Kiss” as the working title for the film.

RorysDeathKiss.com is asking people to dress up like the Joker and organize at the “most famous landmark in your city” (without getting arrested).

In the meantime, the Joker is either emerging as one of the most popular Halloween costumes or this specialized niche just can’t wait to replicate his evil ways.

I’ve cropped and am publishing below some of the best Joker costumes submitted to me and posted on various threads.

Teddy Moore in Chicago.
Name used with permission.

For fun, here’s someone dressed up as Poison Ivy.