I like pictures. You should add more galleries at the bottoms of reviews and other articles.
Links:
[1] http://www.hollywoodchicago.com/users/dustin
[2] http://www.hollywoodchicago.com/forums/bugs-site-feedbackrequests/web-site-feedbackrequests
[3] http://www.hollywoodchicago.com/forums/email-notifications-from-discussion-boards
[4] http://www.hollywoodchicago.com/forums/pictures-in-discussions