Following WhySoSerious.com [1], RorysDeathKiss.com [2] and others in the film’s viral sequence, “The Dark Knight” on Nov. 23 plans to activate its next site: TheGothamTimes.com [3].

As a reward to triumphant fans who successfully sported quality Joker attire and submitted photos of said getups online, a Gotham Times newspaper was dispatched to them via snail mail.

The following photos of the paper are credited to this site [4].

To continue what’s evolving into one of the most elaborate and effective viral campaigns for a film to date, the paper announced TheGothamTimes.com [5]. The new Web site currently says “the first online edition launches on Friday, Nov. 23”.

The newspaper also announced the site WeAreTheAnswer.org [6], which isn’t currently online. Finally, the paper mentioned the e-mail address humanresources@whysoserious.com [7]. When e-mailed, the following auto-reply message is returned:

See you found my little message. So, do you think you have what it takes to be a part of my circle of friends?

Are you a backstabbing, self-promoting, ambitious clown who will do anything to prove yourself to me?

If so, the first step of your application process awaits … if you know where to look.

Stay tuned for more coverage on the new campaign.