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New WhySoSerious.com Page Emerges For ‘The Dark Knight’ Viral Marketing: /mausoleum

By HollywoodChicago.com
Created Nov 27 2007 - 5:16pm

At 4 p.m. on Tuesday, a new code emerged from WhySoSerious.com [1] and the viral folks at “The Dark Knight”. I received this code via e-mail from humanresources@whysoserious.com [2]:

If you’ve finished my quiz, then it’s time for the next step in the interview process – something to test your aptitude. Spaces count:

* Eighth
* Sixth
* Eighth
* Ninth
* Ninth
* Second
* Fourth
* Second
* Third

Next, the URL http://www.whysoserious.com/mausoleum [3] was discovered from the end of the WhySoSerious.com personality profile [4]. The letters “M-A-U-S-O-L-E-U-M” can be found in your final grade.

I have outlined the letters in blue and created the image below.

WhySoSerious.com, The Dark Knight, Mausoleum [5]

Next, we must crack the code on a “precinct 12 evidence vault”.

WhySoSerious.com, The Dark Knight, Mausoleum [6]

First, we click on the dial and it zooms in so we can turn it and submit our guesses using the lever.

WhySoSerious.com, The Dark Knight, Mausoleum [7]

Once you zoom into the vault dial, a note with a clue is revealed by clicking it in the upper-left corner of your screen.

WhySoSerious.com, The Dark Knight, Mausoleum [8]

In the note, there are blood-stained letters. When added together, they spell “T-I-M-E | F-O-R | T-A-F-F-Y”. According to The Gotham Times [9], Johnny “Taffyface” Linata died at 7:38 a.m.

I have created a zoomed-in image and outlined in blue on page one of the newspaper where this was learned.

WhySoSerious.com, The Dark Knight, Mausoleum, TheGothamTimes.com [10]

The text reads: “The butcher’s bill started at 7:38 a.m. when Maroni lieutenant Johnny ‘Taffyface’ Linata was killed by a…”

Answer: Change your computer’s system clock to 7:38 a.m. The safe will automatically open. Then, the following note is revealed.

WhySoSerious.com, The Dark Knight, Mausoleum [11]

When you click the new note, the following montage is revealed.

WhySoSerious.com, The Dark Knight, Mausoleum [12]

From there, we learn about another new site – the Gotham Unified School District – at GothamUSD.net [13].

Gotham Unified School District, The Dark Knight [14]

Stay tuned “in a few days” for “another little job”. In other news, yet another new site surfaced today: GothamCab.com [15].

GothamCab.com, The Dark Knight [16]

Also, AcmeSecuritySystems.com [17] just surfaced and is related.

AcmeSecuritySystems.com, The Dark Knight [18]


Source URL:
http://www.hollywoodchicago.com/2007/11/new-whysoseriouscom-code-emerges-for.html