CHICAGO – Back on Dec. 4, 2007, we reported on “The Dark Knight” viral marketing activities that concluded in fans rushing around the U.S. to snag cakes in bakeries [1]. Items were baked inside them and enthusiasts tore apart the treats to find out what they were. The Joker promised that the embedded cell phones would have a purpose later.
On Monday, the Chicago cake finder again contacted HollywoodChicago.com and said a text message was sent to the phone he received on that day. Here’s the e-mail to us containing the Joker’s new viral marketing message.
Hey, Adam! If you remember, I am the Chicago Joker cake finder.
I have the cell phone and I just got a text message from the Joker today from humanresources@whysoserious.com [2]. Here’s what it said:
“You still out there, clown? Reply and let me know.”
I replied “yes” and I got another response:
“See you found my little message. So do you think you have what it takes to be a part of my circle of friends? Are you a backstabbing, self…”
Then the message gets cut off. Others I have talked to with the phone have said the same thing. I am sure this is an automated response.
I replied back “yes” to the last text and I am waiting to see what happens. I will keep you updated!
~ Vlkers54
Our Chicago cake photos from Dec. 4 are below.
What are your thoughts on this round of viral marketing? Take it to this thread on our boards! [3]
1:50 p.m. update: The same person just e-mailed us again with an updated message:
Text three just came in! It said:
“It makes me smile to see you’re one of the serious ones, clown. Now … time to be patient. I’ll be in touch…”
Looks like more waiting. Maybe they are narrowing down the 22 people who got the phones. I’ll keep you posted as always!
 [4] | By ADAM FENDELMAN [5] |