At 6:37 p.m. on April 24, 2008, I received via e-mail the following official Harvey Dent campaign update from continued “The Dark Knight” viral marketing on IBelieveInHarveyDent.com [1]:
What a difference a week makes.
Last week, our campaign looked like it was on its last legs. The media was burying us, and urged us to withdraw for the sake of Gotham City. The smear campaign, with its vicious lies against Harvey Dent, spread fear, uncertainty, and doubt about the one man who can save Gotham.
But now - thanks to people like you - things look very different. Thousands of people gathered in the Dent for DA headquarters for its reopening. And I saw something different in the crowd. Something has changed.
The “White Knight Incident,” as it has become known, is allowing people to see Harvey Dent differently. Not just as a man with the guts and the toughness to change Gotham. But as a symbol of the best of Gotham City - a Gotham we almost forgot existed.
But that Gotham City does exist. It’s a Gotham where ordinary people can walk out their door at night without fearing for their lives. It’s a Gotham where the good can triumph over the evil. It’s a Gotham where justice isn’t just for the rich and powerful, but for everyone.
With your help, we’ll bring back that vision of Gotham. On Election Day, everything changes. Harvey Dent will take back Gotham City - thanks to the hard work of people like you.
See you on election day!
Allan Cypes
Media Manager, Harvey Dent for Gotham DA
The following audio clip is currently live on IBelieveInHarveyDent.com [2].