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Published on HollywoodChicago.com: Film & theater reviews, interviews & news (http://www.hollywoodchicago.com)

HollywoodChicago.com Media Kit

For Existing & Prospective Advertisers: What’s HollywoodChicago.com?




Age Use Breakdown

HollywoodChicago.com has the youthful consumer locked up with more than half in the highly prized 18 to 34 age range. This means you have direct access to the most desirable and free-spending demographic through the everyday HollywoodChicago.com site user.

HollywoodChicago.com age demographics




Household Income

HollywoodChicago.com delivers to a desired upscale demographic with 49 percent of users earning in the $60,000 income level or more. This means more discretionary income toward film- and entertainment-related products and more.

HollywoodChicago.com household income demographics




Gender Demographics

HollywoodChicago.com is closely balanced between men and women arts and entertainment buffs with a slight edge in the highly desirable male customer segment. Men have been shown to be a heavy consumer of film admissions, DVDs and related products.

HollywoodChicago.com gender demographics




Head of Household Education

HollywoodChicago.com draws in a highly educated Web site user. More than 60 percent of our Web site navigators have a college degree or higher. This affords a highly desirable target for higher-end consumer goods like DVD box sets, books, music and more.

HollywoodChicago.com education demographics




Children in Household

HollywoodChicago.com has two-thirds of its audience without children in the household. This affords a large group to market toward with free spending discretion.

HollywoodChicago.com children demographics




Ethnicity

HollywoodChicago.com mixes it up with 21 percent non-Caucasian users. This reflects a near mirror with the United States as a whole.

HollywoodChicago.com ethnicity demographics




Web Site Traffic

HollywoodChicago.com consistently sees increasing Web site traffic from direct and repeat visitors, RSS and daily mailings, the major search engines, Google News, our podcast listeners along with a wide array of news citations [10] on other major film sites and publications. HollywoodChicago.com attracts about 160,000 unique monthly page views.




Traffic Breakdown By State

We see heavy Web site usage in states with hot urban markets and territories with dense populations. These are the parts of the country with higher income and more ability to spend it. As well, it’s no surprise that our densely trafficked states are also the film-centric states in the U.S.

Google Analytics traffic density for HollywoodChicago.com




Leaderboard Advertisements

The top leaderboard is the highest-profile ad position on the site. It’s located at the top center of the page near the HollywoodChicago.com logo and navigation bar.

It can run as a standard ad or can be enhanced with the latest Web media technology. This run-of-site ad runs on every page of the site. The same applies for the bottom leaderboard ad, which appears below the footer of the site on every page.


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Medium Square Advertisement

This ad appears in a prominent area on HollywoodChicago.com on the right bar. Your brand stands out in either a standard ad or the latest in Web media technology. This run-of-site advertisement appears on every page of the site.

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Main-Page Skyscraper Advertisement

More than a sidebar, this tall and easily seen ad runs on the left side of the main page right next to featured film reviews. This is great for traditional ads or interactive Web media.

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Theme-Oriented In-Text Callout Advertisement

Target a specific audience with callouts for products oriented within an entertainment genre, a specific film or theater review or any campaign of your choosing. This is a great place for special offers or interactive purchase opportunities.

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Link-Line Advertisement

Get them clicking right to your site with targeted link lines to a film or product. Your provocative link line or phrase means more eyes to your page.

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Rectangular Main-Page Advertisement

This ad at the bottom of the main page is descriptive and noticeable with excellent enticement opportunity.

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Have questions? Interested in pricing? Ready to get started?
Send in your request here. [17]




Source URL:
http://www.hollywoodchicago.com/mediakit