Will Smith
Whoops: Will Smith Spoils ‘I Am Legend’ Ending in Tokyo; Leak Locked Down
Submitted by HollywoodChicago.com on December 5, 2007 - 1:51pm.
A-list actor Will Smith wasn’t sporting his A-game on Tuesday when he revealed the ending to “I Am Legend” to press in Tokyo.
I-Am-Immune.com Phase Two For ‘I Am Legend’ Begins on Dec. 1; Phase Three on Dec. 8
Submitted by HollywoodChicago.com on November 30, 2007 - 11:02pm.
Following phase one, phase two for “I Am Legend” viral marketing through I-Am-Immune.com begins on Dec. 1 from 2 to 5 p.m. Phase two must be completed by 12:14 p.m. PST on Dec. 4.
‘I Am Legend’ Unveils Viral Site I-Am-Immune.com
Submitted by HollywoodChicago.com on November 16, 2007 - 10:57am.
The power of the talking mouth is the best and cheapest form of PR there is. Films are increasingly cashing in on the viral wave using Web sites to spur conversation and create an evocative attachment.
