WhySoSerious.com/StepRightUp
‘The Dark Knight’ Viral Marketing Rings Again From Cake-Embedded Cell Phones
Submitted by HollywoodChicago.com on January 14, 2008 - 1:47pm.CHICAGO – Back on Dec. 4, 2007, we reported on “The Dark Knight” viral marketing activities that concluded in fans rushing around the U.S. to snag cakes in bakeries. Items were baked inside them and enthusiasts tore apart the treats to find out what they were. The Joker promised that the embedded cell phones would have a purpose later.
New WhySoSerious.com Page at /steprightup Unveils Final ‘The Dark Knight’ Challenge
Submitted by HollywoodChicago.com on December 4, 2007 - 1:31pm.
Following our Dec. 3 post about a new WhySoSerious.com challenge at www.whysoserious.com/steprightup, the countdown has come to an end and the final challenge has been unveiled.
New WhySoSerious.com Page: /steprightup; ‘The Dark Knight’ Prologue Revealed
Submitted by HollywoodChicago.com on December 3, 2007 - 7:40pm.
Moments ago, I received via e-mail from humanresources@whysoserious.com a new WhySoSerious.com message and code for “The Dark Knight” viral marketing.
