WhySoSerious.com/StepRightUp

‘The Dark Knight’ Viral Marketing Rings Again From Cake-Embedded Cell Phones

Submitted by HollywoodChicago.com on January 14, 2008 - 12:47pm.

CHICAGO – Back on Dec. 4, 2007, we reported on “The Dark Knight” viral marketing activities that concluded in fans rushing around the U.S. to snag cakes in bakeries. Items were baked inside them and enthusiasts tore apart the treats to find out what they were. The Joker promised that the embedded cell phones would have a purpose later.

New WhySoSerious.com Page at /steprightup Unveils Final ‘The Dark Knight’ Challenge

Submitted by HollywoodChicago.com on December 4, 2007 - 12:31pm.
WhySoSerious.com poster from The Dark Knight

Following our Dec. 3 post about a new WhySoSerious.com challenge at www.whysoserious.com/steprightup, the countdown has come to an end and the final challenge has been unveiled.

New WhySoSerious.com Page: /steprightup; ‘The Dark Knight’ Prologue Revealed

Submitted by HollywoodChicago.com on December 3, 2007 - 6:40pm.
WhySoSerious.com/StepRightUp countdown from The Dark Knight

Moments ago, I received via e-mail from humanresources@whysoserious.com a new WhySoSerious.com message and code for “The Dark Knight” viral marketing.

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THEATER, TV, DVD & BLU-RAY REVIEWS

  • Blu-Ray Round Up, Nov. 5, 2009: ‘Battlestar Galactica: The Plan,’ ‘Love Actually’
    Battlestar Galactica: The Plan

    CHICAGO – The Blu-Ray Round Up is back with two HD music releases, a beloved holiday movie from a director with a new comedy on the horizon (Richard Curtis, “Pirate Radio”), and a release that’s a must-own for fans of one of the most popular shows of the ’00s. This informative column is designed to let you know synopsis, technical specs, and features for titles that may have slipped under your radar. Pick your favorite.

  • Blu-Ray Review: Denzel Washington, Tony Scott Take ‘Pelham 123’ Seriously
    The Taking of Pelham 123

    CHICAGO – When a New York subway dispatcher finds himself locked in a tense battle of the wits with a deranged criminal onboard Pelham 123, he’s offered this bit of advice from a seasoned hostage negotiator: don’t enter his world. The same warning could be issued to viewers intent on entering the world of Tony Scott.

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