Walt Disney Company

The theatrical poster for “Winter’s Tale,” after promising that “It’s not a true story, it’s a love story,” made a large demand from its viewers at the bottom: “This Valentine’s Day, Believe In Miracles.” While there is indeed a difference between filmmaking and marketing, it is hard to not imagine writer/director Akiva Goldsman whispering “believe in miracles” into the ear of every executive who helped “Winter’s Tale” come to life, immediately after throwing glitter on them.