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Tom Burns

Trailer Tracking: ‘The World’s End,’ ‘Ender’s Game,’ ‘Captain Phillips’

CHICAGO – We’ve officially entered the summer movie season, which means that any true film fan has already set their sights on the fall. While, sure, we’re jazzed to see “Star Trek Into Darkness” and “Hangover Part III,” they’re now SO close to finally being released that it’s almost not worth speculating about them anymore.

Trailer Tracking: ‘World War Z,’ ‘Warm Bodies,’ ‘The Last Stand’

CHICAGO – Blame the recent popularity of “The Walking Dead,” but zombies have never been more mainstream consumer-friendly and, as such, Hollywood is taking advantage of the trend. And one of the many great things about zombie movies is that they’re scalable.

Film Feature: Five Things We Want From ‘Star Wars, Episode VII’

CHICAGO – There was a time when the idea of actual sequels to George Lucas’ original “Star Wars” trilogy seemed like the most fantastic (and unlikely) of all the fanboy fantasy fodder in the multiverse. How could chapters VII through IX work? How do you follow the “teddy bear picnic” ending of “Return of the Jedi”?

Trailer Tracking: ‘Skyfall,’ ‘Gangster Squad,’ ‘The Campaign,’ ’The Master’

CHICAGO – Thanks to the internet, movie trailers are having a bit of a golden age recently. They’ve never had a wider reach and, as a result, they’ve never had a bigger cultural impact.

Film Feature: Five Ways to Make Sure That ‘The Avengers 2’ Doesn’t Suck

CHICAGO – If there’s one thing that Marvel superhero movies do well, it’s set up extremely-high expectations for the next Marvel superhero movie. “Iron Man 2” got us excited for “Thor.”

Trailer Tracking: ‘Rise of the Guardians,’ ‘Looper,’ ‘Ted’

CHICAGO – Now that most of the big summer movies have already had their trailers hit the internet, studios are realizing that we’ve probably decided whether or not we’re seeing “Avengers” (yes) or “Battleship” (no), and, as such, they’re now releasing previews for some of their more interesting films coming out later this year.

Trailer Tracking: ‘Battleship’ ‘Men in Black III,’ ‘Frankenweenie’

CHICAGO – As the movie industry starts to recover from the marketing disaster that was ”John Carter” – a film with possibly the least effective trailers in recent history – it might be more important than ever for film studios to connect their with audiences with really, really kick-ass movie trailers.

Film Feature: Seven Things We Want From ‘The Hunger Games’

CHICAGO – There are two big questions floating around Hollywood at the moment – “How hard is “John Carter” going to flop?” and “How big is “The Hunger Games” going to be?” Because director Gary Ross’ adaptation of Suzanne Collins’ uber-popular dystopian young adult novel has some incredible buzz surrounding its March 23 release.

Trailer Tracking, Super Bowl Edition: ‘John Carter,’ ‘The Avengers,’ ‘Battleship,’ ‘GI Joe 2: Retaliation’

CHICAGO – Aside from the whole football thing, Superbowl Sunday has always been known as the launch-pad for some of the best commercials in the world and Hollywood has traditionally used the event as the launch-pad for the annual marketing blitzes for their best, brightest, and most expensive films of the year.

Film Feature: From Page to Screen, Fall 2011’s Biggest Adaptations

CHICAGO – Last week saw the release of Martin Scorsese’s “Hugo,” his long-awaited adaptation of Brian Selznick’s award-winning young adult novel, “The Invention of Hugo Cabret”. And the movie has been “long-awaited” for several reasons. One reason is that the idea of Scorsese doing a kid’s movie is a little mind-blowing.

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