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Men in Black III

Box Office News: Tom Cruise, Adam Sandler Bomb With Horrible Openings

Rock of Ages (cropped)

CHICAGO – Tom Cruise and Adam Sandler proved to be fallible this weekend as their latest offerings — “Rock of Ages” and “That’s My Boy,” respectively — delivered far below even their meager expectactions, finishing third and fifth for the frame and failing to crack $16 million for three days. The top two — “Madagascar 3” and “Prometheus” — remained unchanged although Ridley Scott’s controversial film took a notable plummet of over 60%.

Film Review: ‘Men in Black III’ Deserves to Be Neuralyzed From Memory

CHICAGO – “Men in Black III” is such a soulless venture, a film made by committee that doesn’t display the touch of anyone with any remaining actual interest in the characters. In the pipeline for years, the film has been fine-tuned to the point that all of its personality was buffed out in the process.

Trailer Tracking: ‘Battleship’ ‘Men in Black III,’ ‘Frankenweenie’

CHICAGO – As the movie industry starts to recover from the marketing disaster that was ”John Carter” – a film with possibly the least effective trailers in recent history – it might be more important than ever for film studios to connect their with audiences with really, really kick-ass movie trailers.

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