Joker

CHICAGO – Once the swarm of sorrow hit the world on Jan. 22, 2008 following news of Heath Ledger’s death, questions soon ensued about its impact on Chris Nolan’s “The Dark Knight” and Terry Gilliam’s “The Imaginarium of Doctor Parnassus”.

CHICAGO – Back on Dec. 4, 2007, we reported on “The Dark Knight” viral marketing activities that concluded in fans rushing around the U.S. to snag cakes in bakeries. Items were baked inside them and enthusiasts tore apart the treats to find out what they were. The Joker promised that the embedded cell phones would have a purpose later.

Three new posters surfaced in the last 24 hours for “The Dark Knight” and fans didn’t even have to work hard for them through viral games. The first poster is the film’s international teaser poster.

I went to screen “I Am Legend” on Wednesday to experience “The Dark Knight”.

That statement doesn’t speak grimly about my feelings for Will Smith. I was looking forward to learning his legend and I’m glad I did. The night at Chicago’s Navy Pier IMAX, though, went to its first six minutes with the Joker as the star.

We mentioned on Nov. 26 there was three days remaining in Empire Online’s own “The Dark Knight” campaign, which is piggybacking on the film’s wildy successful viral marketing.