'Iron Man' Super Bowl spot to be everywhere

Just in from Superhero! Hype (which is sourcing Advanced Dark, which itself is sourcing the Wall Street Journal):

Looks like you won’t have trouble finding the Iron Man Super Bowl TV spot online after it airs during the big game. Check out this bit from the Wall Street Journal:

Paramount Pictures is using its ad spending to promote the May release of superhero film “Iron Man.” People who watch the game on TV will see a commercial for the movie. People who visit any of the major online Super Bowl ad polls will also see the spot. Visitors to MySpace can see an Iron Man profile on the site. And if people search for terms related to Iron Man on Google, it will turn up there as well. On ESPN.com, ads will show the TV spot and prompt visitors to go to the “Iron Man” Web site to register for downloads and giveaways.