What happens to this unique marketing campaign now that the focus of it, the Joker, is without the man who portrayed him?

It appears Warner Brothers was getting ready to ramp up another part of the viral marketing campaign — perhaps to coincide with the Super Bowl — but now Heath is gone, and you better believe the marketing dept. of Warners is talking with Nolan and Ledger’s family about how to proceed with this campaign — morally and legally.

Do they continue this campaign focusing on the Joker, but do it in a way to pay homage to Heath, or do they stop this campaign centered around the Joker and revert to something more traditional — or switch the campaign to focus on Harvey Dent or Batman?

I still ache over Heath’s death, but as a scholar I will be interested to see what results in the campaign.