Phase One of I-Am-Immune.com Street Challenge Released For ‘I Am Legend’

Phase one of the “I Am Legend” viral marketing game at I-Am-Immune.com was officially released this afternoon. Details follow.

You or someone you recruit must must arrive at one of several U.S. locations between 2 and 5 p.m. on Nov. 28 to retrieve a street challenge item.

You will see I-Am-Immune.com crew members once you arrive at the location.

The item you receive will have a jumbled word printed on it that – once deciphered – will be the code you need to finish the challenge.

Enter that code at I-Am-Immune.com to find out what you have been entered to win and move on to the next street challenge. The jumbled code will spell out a very common girl’s name.

The first letter of the alphabet should be the first letter of her name. The code is more important than the item (though the item may come into play later in the game).

Here are the street challenge locations:

Chicago
McCarthy Ford
11400 S. Pulaski Rd.
Chicago, IL 60655

Los Angeles
Galpin Ford
15505 Roscoe Blvd.
North Hill, CA 91343

Dallas
Rodeo Ford
8630 E. R.L. Thorton Frwy.
Dallas, TX 75228

New York
Manhattan Ford Lincoln Mercury
787 11th Ave.
New York, NY 10004

Atlanta
Information coming soon!

Miami
Ford Deel Ford
4811 S. Le Jeune Rd.
Miami, FL 33146

Las Vegas
Friendly Ford (c/o The Gary Company)
3136 E. Russell Rd.
Las Vegas, NV 89120

Phoenix
Earnardt Ford
E. Baseline Rd.
Tempe, AZ 85283

Detroit
Hines Park Dealership
40604 Ann Arbor Road
Plymouth, MI 48170

Boston
Herb Chambers Ford
75 Granite Street, Route 37
Braintree, MA 02184

Seattle
Bill Pierre Ford
11525 Lake City Way NE
Seattle, WA 98125

Salt Lake City
Larry H. Miller Ford Superstore
1340 S. 500 W.
Salt Lake City, UT 84115

Denver
Lakewood Fordland
11000 W. Colfax Ave.
Lakewood, CO 80215

Conshohocken, Pa.
John Kennedy Ford
1403 West Ridge Pike
Conshohocken, PA 19428