‘I Am Legend’ to Hit Streets Today With First I-Am-Immune.com Viral Challenge

As we’ve been reporting, “I Am Legend” will hit the streets this afternoon for its first I-Am-Immune.com viral challenge.

I’ve already doled out hundreds of immunity bracelets, which are used to gain access into the site and its challenges. While I’m now completely out of bracelets, you can still e-mail me for the site’s current access code.

Phase one begins today from 2 to 5 p.m. in a city near you or near someone you know. The challenges will reward various prizes along with a chance to win a trip for two to the New York City premiere.

Click this link for specific street-challenge locations.

You will have until 12:14 p.m. PST on Friday, Nov. 30 to complete phase one. I am told “the code is the key”. The fewer people with the code, the better chances you have to win.

Phase two will take place on Dec. 1 from 2 to 5 p.m. within the same 15 cities listed for phase one. Stay tuned for an updated list of locations and clues for phase two in the coming days.

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