DreamWorks Sets Milestone, Inks Four-Picture Deal With IMAX 3D

The man means business. On July 12, 2007, I published an interview with IMAX Filmed President Greg Foster in Time Out Chicago where he promised “the vast majority will be in 3D” down the road.

I just received word that IMAX announced its first multiple 3D picture deal with a Hollywood studio. DreamWorks is blazing a path as the innovator on the heels of Friday’s high-profile release of “Beowulf” in IMAX 3D.

The IMAX 3D releases will include “Monsters vs. Aliens” in March 2009, “How to Train Your Dragon” in Nov. 2009 and “Shrek Goes Forth” in May 2010. “Kung Fu Panda” will be released in IMAX 2D in June 2008.

“DreamWorks Animation envisions 3D as the future of CGI animation,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler in a statement.

The IMAX 3D titles are slated to be among the first shown with IMAX’s digital 3D projection system, which is scheduled to appear in June 2008. Paramount will be the exclusive distributor of the pictures.

“DreamWorks Animation’s creative spirit is well suited for IMAX 3D,” Foster said on the announcement.

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